BoostBC Blog

Every business owner knows someone who knows someone who can build a website. Maybe it was your cousin. Maybe your neighbour's teenager. Maybe a friend who "does computers." And hey, if your website is working, that's great! But what happens when something breaks, your site disappears, or you suddenly need to update it and nobody remembers where anything is?That's where the "My Cousin Built My Website" Emergency Preparedness Kit comes in.

The Mid-Year Marketing Checkup: What's Working, What's Wasting Money, and What Needs a Boost by BoostBC Halfway through the year Can you believe we're already halfway through the year? While many business owners are focused on day-to-day operations, June is actually one of the best times to step back and evaluate your marketing efforts. A mid-year marketing checkup can help you identify what's delivering results, what's draining your budget, and where opportunities exist for

While many businesses are focused on summer vacations, patio season, and enjoying the warmer weather, savvy business owners know that June is actually one of the most important months of the year for marketing planning. Why? Because fall arrives faster than most businesses expect.

For many business owners, summer feels like the perfect time to ease off the gas. Vacations, longer days, and shifting customer routines often make marketing feel less urgent. But while some businesses slow down their online efforts, others see summer as a golden opportunity and they're capturing attention, leads, and sales while the competition goes quietThe reality is that your customers don't stop scrolling just because it's July.

Summer is one of the busiest seasons for many local businesses. Whether you run a tourism company, restaurant, retail store, wellness practice, event service, or trade business, customers are actively searching online and making decisions faster than ever.

As summer approaches in BC, customers are searching, clicking, calling, and booking. Before the busy season hits full swing, now is the perfect time for a digital cleanup. Think of it as spring cleaning for your website, Google profile, and online marketing.Here are 10 quick wins that can help your business look polished, professional, and ready for summer.

You’ve got about three seconds before someone decides if they’re interested or gone for good. That’s not just dating apps. That’s your website, your ads, your brand. And right now? A lot of businesses are getting left-swiped.

Your website should be your hardest-working employee. Let us explain! Bringing in leads, building trust, and helping your business grow around the clock. But what if it’s doing the opposite? Don’t worry, the good news is that once you spot the signs, you can fix them. Here are seven clear indicators your website might be holding you back and how to turn things around.

Refresh or Regret: How Often Should You Update Your Website? By BoostBC Your website is often the first impression your business makes, so keeping it fresh isn’t just a “nice to have,” it’s essential. But how often should you actually update your website? Well the answer depends on what you’re updating, but one thing is clear: regular updates keep your business looking active, relevant, and trustworthy. Let’s break it down.

Just like an Easter egg hunt, opportunities for growth are often hidden in unexpected places. For businesses across British Columbia, the challenge isn’t a lack of opportunity rather it’s knowing where to look and having the right support to act on what you find. That’s where Boost BC comes in.

Website Redesign vs. Website Optimization in 2026: Which One Will Make You More Money? In 2026, your website isn’t just a digital brochure it’s your top salesperson. But when conversions stall or traffic stops growing, many businesses face the same question: Do we need a full website redesign, or can we make more money by optimizing what we already have? The answer depends on your goals, your data, and how your site performs today. Let’s break down the difference with Boos