5 Ways to Keep Your Facebook & Instagram Business Accounts Safe in 2025

BoostBC
May 20
3 min read

Updated: Jun 11

If your business relies on Facebook or Instagram to connect with customers, run ads, or manage sales, securing your accounts should be a top priority. In 2025, online scams and cyber threats are more sophisticated than ever. An account takeover can cost you money, visibility, and trust.

At BoostBC, we support small businesses across BC in staying safe online. Here are five expert-backed and practical steps you can take today to protect your Meta accounts and avoid common threats:

🔐 1. Turn On Two-Factor Authentication (2FA)

Two-factor authentication (2FA) adds an essential layer of security to your login. Even if someone obtains your password, they cannot access your account without a code sent to your phone or authenticator app.

How to enable 2FA on Meta:

Visit the Meta Account Center
Navigate to Password and Security > Two-Factor Authentication
Select an authentication method. We recommend using an app like Google Authenticator, Duo Mobile, or Authy for stronger security over SMS.

✅ Tip: Avoid using SMS for 2FA when possible. Authenticator apps offer better protection.

📧 2. Beware of Phishing Messages

Scammers are becoming increasingly clever in 2025. Many fake emails, direct messages (DMs), or pop-up ads impersonate Meta, claiming:

Your account has violated a policy
Your page is at risk of deletion
You need to click a link to "verify" or "fix" your account

Don’t fall for it. If you're unsure, never click suspicious links. Instead:

Go directly to your Meta Support Inbox
Look for any legitimate alerts or account notices from Meta

✅ Tip: Meta will never send DMs on Instagram or Facebook about account violations.

🛡️ 3. Use Meta's Security Checkup Tool

Meta provides a built-in Security Checkup to help you audit your account. With this tool, you can:

Review where you're currently logged in
Remove unfamiliar devices
Set up login alerts
Strengthen your password

Start now: facebook.com/help/securitycheckup

✅ Tip: Run this check every couple of months to keep your account secure.

📉 4. Monitor Page Quality & Account Status

Meta may flag your content or account without immediate notification. Quiet penalties can diminish your reach, affect ad performance, or lead to restrictions.

Here’s how to check your account’s health:

Facebook Page Quality: facebook.com/page_quality
Instagram Account Status: In the app, go to Settings > Account > Account Status

Regularly review your Meta Support Inbox for any warnings or flagged content.

✅ Tip: Address any violations promptly to prevent long-term penalties or ad restrictions.

👁️‍🗨️ 5. Enable Login Alerts

You should receive instant notifications if someone attempts to access your account from an unfamiliar device or location.

How to turn on login alerts:

Go to Meta Account Center > Password and Security
Enable notifications via email, Facebook, or Messenger

✅ Tip: Always investigate alerts immediately, even if they appear minor.

🚨 Bonus: Do a Monthly Security Check

Set aside 10 minutes each month for a comprehensive security review. During this time, you should:

Examine who has access to your Business Manager
Review your Page Roles and permissions
Check recent login history and devices
Identify any flagged activity in your Meta Support Inbox

You can find Business Manager settings at business.facebook.com/settings.

Understanding Common Threats

It's important to be aware of the types of threats that can target your accounts. These can include various forms of phishing, social engineering tactics, and malware. By educating yourself about these risks, you can take proactive steps to safeguard your business.

Types of Scams to Watch Out For

Impersonation Scams: Scammers might impersonate your business or Meta support to extract sensitive information.
Investment Scams: These often promise unrealistic returns and may lead you to share login information.
Account Verification Scams: These tactics involve fake alerts that require you to log in through a fraudulent link.

Understanding these threats helps you remain vigilant. The security practices you've implemented will act as a strong defense against these potential issues.

Need Help With Your Meta Security Settings?

If you're uncertain who has access to your account, how to remove outdated roles, or if you need a full audit of your Facebook and Instagram presence, BoostBC is here to help.

📩 Email us at help@boostbc.ca — we’ll guide you through it without any stress.

Stay smart. Stay secure. And keep growing confidently with BoostBC.

Grow Smart. Grow Local. 💻🌿